Area Sales Manager at Sheer Logic

Sheer Logic

Sheer Logic focuses on enhancing employment and career opportunities in Africa through tailored recruitment services, skills development programs, and strategic workforce solutions. They aim to bridge skills gaps and empower individuals for successful careers across various sectors on the continent.

Area Sales Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 2 – 3 years
  • Location Nairobi
  • Job Field Sales / Marketing / Retail / Business Development 

Business Context and Main Purpose of the Job

  • Lead the regional Field Sales Force in achieving the sales objectives for the sales area as set in the Channel Category Plans and Customer Business Plans. Codevelop Field Sales Force Strategy together with National Sales Manager. Lead and plan sales resources in sales area. Lead sales force projects.

Main Accountabilities

  • Ensure ambitious target setting and monitor closely for performance
  • Coach the Field Sales force for Performance in relation to the targets set and build a winning spirit within his/her team
  • Lead the Field Sales Force by showing the example
  • Ensure streamlined implementation of the customer strategy at POS in order to further build market share
  • Prepare and lead the Sales Team Meetings with focus on results vs. targets set. Together with the sales team, identify & implement actions for closing possible results gaps in the concerned POS when they occur
  • Define guidelines for coverage planning
  • Follow up of field budgets versus incremental sales per rep
  • Build excellent relationships with the regional/local responsible manager of the concerned Customers
  • Gather and provide competitive information to head office on a regular and continuous basis
  • Ensure adequate management of sales resources during illness/vacation
  • Evaluate sales reps and territory managers on personal performance and contribution based on facts and observable data

Relevant Experience

  • 2 to 3 years relevant field sales force experience


  • Two years Marketing experience is an advantage
  • Two years of Trade Category Management is an advantage

Leadership Behaviors

  • Should “meet expectations” on the Standards of Leadership behaviors relevant to the WL of this job.

Method of Application

How to apply: Send your application and updated CV to – to be received on or before 12/07/2024. Kindly indicate the job title in the subject line: AREA SALES MANAGER

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